The ratios:
Intangible: Is a measure of the intangible assets held by companies (patents, copyrights, trademarks, etc..). Accounting generally stake that these assets may not be internally generated. The ratio on the chart below is: Intangible Assets / Total Assets
Goodwill: Is the excess of purchase price paid for assets not assigned in the balance sheet. The ratio on the chart below is: Goodwill / Total Assets
Taking a closer look at the stocks:
IBM: During 2019 IBM acquired Redhat which can a part of their hybrid cloud strategy. This led to increased levels of intangible assets in its balance sheet. Page 109 of their annual report
CRM: The 2018 purchase of Mulesoft appears to be the reason for the increased intangible assets. p100 of their annual report includes fair value details.
![](https://static.wixstatic.com/media/f56d19_f7de49b49d70487db55bcaf124988ba9~mv2.jpg/v1/fill/w_637,h_618,al_c,q_85,enc_auto/f56d19_f7de49b49d70487db55bcaf124988ba9~mv2.jpg)
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